YAHOO! CASE

Yahoo! means : Yet Another Hierarchical Officious Oracle

So, who founded yahoo! ?

Jerry yang! so, who is he ?

•At 10, he is only an immigrant from Taiwan

•With his mom and his brother stayed at San Jose, California.

•His father died when he was 2.

•Only knew 1 English words : Shoe

•Finishing his scholar and master degree only 4 years.

•Being a millionaire at young age.

•1st name : Jerry’s Guide to the World Wide Web

•Actually, then they knew that their index can be using for 1st point surfing the web.

•Then they made the database in order, improving searching engine software.

•They only use University’s computers to do this.

•Data saved on Jerry’s computer named : AKEBONO.

•Search engine saved on Filo’s computer named : KONISHIKI.

•At 1994, their sites hit 1 million/days visitors. That makes University’s network got “hit” by their

traffic.

•Jerry and Filo, with Tim Brady help, made a business plan for their directory.

•AOL, netscape, one of many people who interested with their project, want to accompany with

them.

•Jerry , Filo, and Tim Brady choose Mike Moritz and Sequoia Capital.

•Sequoia Capital ( Investor of Apple Computer & Cisco Systems ) put their share 1 million dollar

US at 1995. only needs 2 years ( 1997 ), their share increase into 560 million dollar US ( with price

13 dollar/share à opening at 24.5$ and closing at 33$).

•1st day selling, they got 848 million US dollar.

Next : yahoo! main business